ABCs of Growing Up Ads

ABCs of Growing Up Ads is the internal tool the ABCs of Growing Up Foundation, a 501(c)(3) nonprofit (EIN 92-3949189), uses to manage its own Google Ads account. The account runs on a Google Ad Grant, which helps parents find our free Whyia picture books and parent guides when they search on Google.

What it does

• Creates and updates our Search campaigns, ad groups, keywords and ads from a plan our team reviews, so every ad leads to a real page on whyia.world.
• Reads reports from our Google Ads account: impressions, clicks, search terms and signups. We use them to see which books and guides help families.
• Checks the Google Ad Grants rules, such as click rate, keyword quality and conversion tracking.
• Keeps a history of every change, so we can always return to an earlier version of our campaigns.

Who uses it

Only our own team. The tool is not offered to other people or companies, and nobody signs in to it with a personal Google account. It works through a service account that our Google Ads account has given access to.

Data

The tool reaches only our own Google Ads account, through the Google Ads API. It does not collect information about the people who see or click our ads beyond the totals Google Ads reports. Read more in our Privacy Policy and Terms of Use.

Contact

Questions about the tool: db@whyia.world